CALI Strong is a California sports brand built around action sports, street culture, and community. We've put over $200,000 of product back into local organizations — empowering youth physically, mentally, and morally, with ongoing support for military and first responders.
Our flagship store on the San Diego waterfront is more than a shop — it's an experience. Live concerts, games, prizes, a podcast, and the energy of a brand that actually shows up for its community.
California born
Street proven
Built different
Since day one
For the community
Zero compromises
One-of-a-kindCALI Strong
Every product we make is built different. Proprietary glow-in-the-dark ink on apparel, full photo-quality printed grip tape on every deck, and an interchangeable patch hat system with 50 hats and 100 patches — virtually unlimited combinations.
Head-to-toe CALI Strong: skateboard, hat, tee, sock. One brand, one vision, zero compromises.
Your next deck is here.
The full skateboard collection. Pick your board — and hit the street.
Show off some west coast reggae style with this comfortable King Rasta T-shirt from CALI Strong. Forward thinking and creative, CALI Strong represents California with Authenticity, Innovation, and Heart. Show the world your Livin’ Life CALI Strong.
The meaning behind the King Rasta T-shirt design:
The Lion with Crown: Represents Jesus Christ as the Lion of Judah. Jesus was a descendant of the tribe of the Kings, which was called Judah. Christ is regarded as the ‘lion of the tribe’ and ‘Root of David’.
If you look carefully at the mane of the Crowned King, you will find the hidden word CALI Strong.
The color Red represents the blood of the African people.
The color Yellow represents the wealth of Africa.
The color Green represents the fertility of the African land.
Grip Tape advances into COLOR. CALI Strong brings a radical new printing process that embeds sharp Full-Color images into the grit of your skateboard grip tape.
Get amazing never achieved before graphics without sacrificing durability or grip performance.
Full sheet graphics that are guaranteed to outlast your board.
Skateboard Full Color Grip Tape Specifications
33 inch x 9 inch Skateboard Size
80 Grit
Superior durability for professional use
Aggressive rock-solid bonding to the deck surface
Easily trimming without tearing
High traction grip for maximum control
Longboard Full Color Grip Tape Specifications
43 inch x 10 inch Longboard Size
60 Grit
Superior durability for professional use
Aggressive rock-solid bonding to the deck surface
Easily trimming without tearing
High traction grip for maximum control
No matter your style of skating, grip tape is essential for staying on your skateboard. There are not any universal scales used to quantify the quality of grip tape, as there’s with wheels or bearings. Personal experience and brand preferences are the guides used by most riders. Although using and purchasing grip tape is pretty clear-cut, it’s among the most significant steps in getting your skateboard or longboard on the road.
Beyond supplying the simple utility of traction, full-color grip tape can now express your personal style and brighten your skateboard or longboard.
Grip tape is a one-time-use sheet, so you are going to want new grip tape when you feel your traction begin to fail, or you get a brand-new deck. When to replace grip tape depends entirely on texture tastes and your traction. CALI Strong has a great selection to upgrade your deck.
Maintaining your longboard is essential for ensuring a smooth and safe riding experience. Regular maintenance can extend the life of your board, enhance its performance, and keep you safe on the road. Here's a step-by-step guide on how to maintain your longboard:
1. Gather Your Tools:
Before you begin, make sure you have the necessary tools and cleaning supplies:
Skateboard tool or a set of wrenches
Allen wrenches (for specific components)
Skateboard bearing lubricant
A soft brush or cloth
Soap and water
2. Inspect Your Longboard:
Start by visually inspecting your entire longboard. Look for any signs of damage, such as cracks or splits in the deck, loose or damaged hardware, or worn-out components like wheels and bearings. Note any issues that need immediate attention.
3. Tighten Loose Hardware:
Use your skateboard tool or wrenches to check and tighten any loose hardware. Pay attention to:
Truck bolts (the screws that attach the trucks to the deck)
Kingpin nut (the central bolt on the trucks)
Wheel nuts (the nuts securing the wheels to the trucks)
Bushings (the rubber or urethane cushions on the trucks)
4. Clean Your Longboard:
Use a soft brush or cloth to remove dirt, dust, and debris from the deck, trucks, wheels, and bearings. For stubborn grime, you can use a mixture of soap and water to gently clean the deck.
5. Check the Wheels:
Examine your longboard wheels for signs of wear, flat spots, or chunking. If your wheels have any of these issues or are extremely worn, it's time to replace them.
6. Inspect the Bearings:
Remove the wheels from the trucks and inspect the bearings. If they are dirty or clogged with debris, you can clean them using a bearing cleaner or by removing the shields and cleaning them individually. After cleaning, add a few drops of skateboard bearing lubricant to keep them running smoothly.
7. Check the Trucks:
Inspect your trucks for any signs of damage or wear. Pay attention to the pivot cup (the rubber or urethane part that holds the hanger in place) and the bushings. If any of these components are damaged, consider replacing them.
8. Tighten or Replace Grip Tape:
If your grip tape is peeling or has become less grippy, you can either re-adhere it or replace it with new grip tape. A razor blade or utility knife can help you trim the edges neatly.
9. Lubricate the Pivot Cup and Kingpin:
Apply a small amount of skateboard lubricant to the pivot cup and kingpin of each truck. This will ensure smoother turns and prevent squeaking.
10. Adjust Your Trucks (Optional):
Depending on your riding style, you may want to fine-tune your trucks' tightness or looseness. Adjust the kingpin nut to achieve your desired level of responsiveness.
11. Test Your Longboard:
After performing maintenance, take your longboard for a test ride. Check for any unusual noises or handling issues. Make any necessary adjustments based on your ride experience.
12. Regular Maintenance Schedule:
To keep your longboard in top shape, establish a regular maintenance schedule. How often you perform maintenance tasks depends on how frequently you ride and the conditions you ride in. As a general rule, check your longboard every few weeks and clean it as needed.
By following these maintenance steps and keeping your longboard in good condition, you'll ensure a safer and more enjoyable riding experience. Remember that a well-maintained board not only performs better but also extends the lifespan of your longboard, saving you money in the long run.
Maintaining your longboard is essential for ensuring a smooth and safe riding experience. Regular maintenance can extend the life of your board, enhance its performance, and keep you safe on the road. Here's a step-by-step guide on how to maintain your longboard:
1. Gather Your Tools:
Before you begin, make sure you have the necessary tools and cleaning supplies:
Skateboard tool or a set of wrenches
Allen wrenches (for specific components)
Skateboard bearing lubricant
A soft brush or cloth
Soap and water
2. Inspect Your Longboard:
Start by visually inspecting your entire longboard. Look for any signs of damage, such as cracks or splits in the deck, loose or damaged hardware, or worn-out components like wheels and bearings. Note any issues that need immediate attention.
3. Tighten Loose Hardware:
Use your skateboard tool or wrenches to check and tighten any loose hardware. Pay attention to:
Truck bolts (the screws that attach the trucks to the deck)
Kingpin nut (the central bolt on the trucks)
Wheel nuts (the nuts securing the wheels to the trucks)
Bushings (the rubber or urethane cushions on the trucks)
4. Clean Your Longboard:
Use a soft brush or cloth to remove dirt, dust, and debris from the deck, trucks, wheels, and bearings. For stubborn grime, you can use a mixture of soap and water to gently clean the deck.
5. Check the Wheels:
Examine your longboard wheels for signs of wear, flat spots, or chunking. If your wheels have any of these issues or are extremely worn, it's time to replace them.
6. Inspect the Bearings:
Remove the wheels from the trucks and inspect the bearings. If they are dirty or clogged with debris, you can clean them using a bearing cleaner or by removing the shields and cleaning them individually. After cleaning, add a few drops of skateboard bearing lubricant to keep them running smoothly.
7. Check the Trucks:
Inspect your trucks for any signs of damage or wear. Pay attention to the pivot cup (the rubber or urethane part that holds the hanger in place) and the bushings. If any of these components are damaged, consider replacing them.
8. Tighten or Replace Grip Tape:
If your grip tape is peeling or has become less grippy, you can either re-adhere it or replace it with new grip tape. A razor blade or utility knife can help you trim the edges neatly.
9. Lubricate the Pivot Cup and Kingpin:
Apply a small amount of skateboard lubricant to the pivot cup and kingpin of each truck. This will ensure smoother turns and prevent squeaking.
10. Adjust Your Trucks (Optional):
Depending on your riding style, you may want to fine-tune your trucks' tightness or looseness. Adjust the kingpin nut to achieve your desired level of responsiveness.
11. Test Your Longboard:
After performing maintenance, take your longboard for a test ride. Check for any unusual noises or handling issues. Make any necessary adjustments based on your ride experience.
12. Regular Maintenance Schedule:
To keep your longboard in top shape, establish a regular maintenance schedule. How often you perform maintenance tasks depends on how frequently you ride and the conditions you ride in. As a general rule, check your longboard every few weeks and clean it as needed.
By following these maintenance steps and keeping your longboard in good condition, you'll ensure a safer and more enjoyable riding experience. Remember that a well-maintained board not only performs better but also extends the lifespan of your longboard, saving you money in the long run.
Standard delivery takes 5–10 business days depending on your location. Express options are available at checkout. All orders are tracked — you'll get a link as soon as your package ships.
Yes. Returns are accepted within 30 days of delivery — items must be unused and in original packaging. Skateboards that have been ridden are non-returnable. Start your return at the Help page.
It depends on your style. Street skating — go 7.5" to 8.0". Vert and park — 8.0" to 8.5". Cruising and longboarding — 8.5" and up. Not sure? Check our size guide or hit us up directly.
Yes, we ship worldwide. International delivery times vary by country — usually 7–14 business days. Import duties and taxes may apply depending on your location and are the buyer's responsibility.